According to ElevenLabs (@elevenlabsio), the company has introduced a real-time AI Santa voice agent built on their Agents Platform and Scribe v2. This technology enables users to engage in natural, low-latency conversations with a virtual Santa, explore AI-generated Christmas songs, and create personalized video greetings. The integration of advanced conversational AI and generative audio tools highlights practical applications for seasonal marketing, customer engagement, and content creation in the entertainment industry. This launch demonstrates how brands can leverage conversational AI for immersive experiences and new business opportunities in the holiday season (source: @elevenlabsio, Dec 8, 2025).

According to @elevenlabsio, Toyota’s Northern California Dealers Association collaborated with creative agency HL Ad Agency and ElevenLabs to introduce an innovative AI-powered fan activation featuring a virtual NFL quarterback, Brock Purdy. Built on the ElevenLabs Agents Platform, the interactive experience enables fans to engage in real-time conversations, answer trivia, and compete for VIP 49ers rewards. The campaign demonstrated a significant uplift in marketing performance, achieving an average engagement time of 2 minutes per session across thousands of user interactions. This implementation highlights the growing trend of leveraging conversational AI to enhance fan engagement and deliver measurable business outcomes for brands in the sports marketing sector (source: @elevenlabsio).